Sunday, 8 July 2012 launches Friend-O-Meter

I was stomped. When asked with questions like "Which of your friends is most likely to donate their time and money to charity?" or "If given too much change, which of these people is more likely to give it back?", I never realized how much I know my Facebook friends. Admittedly, majority of them are just acquaintance and are not really close to me.  A lot are far away and most of them, I haven't seen for months.

This realization came to me as I play Lenddo's new Facebook game - Friend-O- Meter. Friend-O-Meter asks players to rank their friends trustworthiness against a range of simple questions, such as “Who would you trust most to look after your pet whilst you go on vacation?" In the process this fun Facebook game made me  aware of how important trusted communities are and made me think deeper about my connections.

Ok! I'm sure by now, you've been asking what Lenddo is.

Lenddo is the world's first online community that empowers members to use their online social networks to prove trustworthiness and access financial services.

Lenddo's mission is to help create an economically empowered and thriving middle class in developing countries around the world. To accomplish this, Lenddo built the world’s first online platform that empowers members to use their online social connections to build their creditworthiness and access local financial services. Lenddo is currently providing loans to members in Colombia and the Philippines.

According to Lenddo co-founder and CEO for Asia Pacific, Richard Eldridge, “We are trying to find new fun and engaging ways to educate Filipino’s about the importance of creditworthiness. In the past, it was done face to face in the local barangays but now so many people are online, their online family, friends and co-workers are acting in the same way”

Erika Aquino, community development director of Lenddo explains, “Since we started in 2011, tens of thousands of Filipinos have vouched for their family and friends on and allowed them access to life improving loans. We feel it is critical that all Filipinos understand how important these relationships can be for their future.”

Lenddo currently operates in the Philippines and Colombia, providing free financial education, empowering their members to build their creditworthiness and access life improving loans.

For each question that someone votes on, the player is entered into a Raffle where they can win a Grand prizes of a MacBook Air, a 32-inch LCD TV and a digital camera and weekly prizes of iPod Shuffles

For more information, please visit and watch the online introduction to Lenddo at For user testimonials and a how-to on Lenddo, visit

The raffle bears DTI-NCR Permit No 3955 Series of 2012.

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